Don't have a website? Got writer's block?

Let's fix that.


Hi, I am Emily Alexandra. I help people and businesses translate their work into polished websites, outstanding content and clear copy.

I started Joan and Daughters specifically to help remove roadblocks for people who are forging a new path, creating their own jobs, and for organisations experiencing growth.

I have over 16 years of in-house international and local experience in education, corporate, engineering, local government and startups in community, marcomms and project management roles.

– I named my business after my grandmother Joan, and her five daughters, to acknowledge the work of women in both life and business. A gentle shift in business naming conventions from the ‘company and sons’ to what is true for me!

What clients say

“Emily’s knowledge and professionalism has has boosted our business. She has been able to understand our brief and is an asset to any business.”

Lucy Lincoln

Managing Director and Founder, Country to Coast Home Care

“My website is better than I imagined. Emily works efficiently & with a keen artist’s eye. The result truly represents me, my business and is something I am proud of!”

Chris Nankervis

Pianist, Accompanist, Chamber Musician and Music Teacher.

Working with Emily on my self promotion branding was a great experience. She brought to life my project in a way that I would never have thought of. Highly recommend.

Jes Egan

Operations Director, Linktree

Website packages

 Enquiries and questions welcome! Contact me for a customised quote.

– Kickstart $579

You need to get up and running and need the technical aspects set up so you can use your site straight away. This includes 1-3 templated pages with placeholder text that are mobile responsive and a training video on how to edit and continue to build out your site. This best suits the DIY type who is confident in editing (or happy to Google things and learn on the fly) once the site structure is set up. This can be done super fast, and even faster if you are organised and decisive.


– Done For You $2779

This package delivers you everything you need for a fully responsive, 3-page website from start to finish. This includes light content creation, stock image selection and placement, colour palette, content upload, font, plugin configuration, testing, security, one  form, privacy policy and two hours of online training or support and edits.


– Optional: ongoing tech support $29 per month

Websites need regular maintenance, attention, backups, security and updates which is covered on this care plan. You will have your own login for autonomy and content edits as well. This is perfect for busy people or technophobes, and a very wise move for the first year of your site.


Domain names and hosting plans

It’s approximately $15 a year per domain name and $5-$40 a month to host the site depending on what you want and need. I will guide you through all of this and help you source a trusted, reliable and secure provider so you have complete control and ownership over your domains going forward.

All prices are in Australian Dollars.


$85-$190 an hour

Daily, weekly or project rates are available.


Communications and marketing

  • Information Architecture
  • Website audits
  • Website management
  • Content management
  • Copy writing and editing
  • Social media
  • Newsletters and EDMs
  • Print advertising
  • Internal communications
  • Publications
  • Print management
  • Event management
  • Art direction
  • Branding

Media and Public Relations

  • Media enquiries
  • Media releases
  • Media alerts
  • Media responses and approvals
  • After hours support
  • Photo opportunities
  • Press kits
  • Speech writing
  • Media monitoring and reporting.

Marketing Operations

  • Project management
  • Business automation and systems
  • Strategic planning
  • Policies, procedures and processes
  • Vendor management
  • Customer or user experience mapping.

All prices are in Australian Dollars.


Watch some video walk-throughs.
More samples available on request.

Flora Stone Apothecary.

Chris Nankervis, Pianist.

Country to Coast Home Care Services.

Sticks and Bones BBQ.

Natural Pasta House.


“Emily is wonderful to work with. She has extensive knowledge and helped with the creative side and has progressed my business greatly! I highly recommend.”

Caitlin Covington

Clinical Herbalist and Founder, Flora Stone Apothecary

“It was a big change from the old website and everyone who sees the new site says it’s very nice. I am very happy with it.”

Galya Chavkina

Owner, Natural Pasta House

“Em you little legend, I am getting so many requests for catering WOOOOO! You have made my business so much more professional.”

Nicki Morrison

Founder and Executive Head Chef, Sticks and Bones BBQ